Kibble / retail · 4 foods
Pedigree
Mars, Incorporated (Mars Petcare US, Inc.). 9 recalls on record.
Crave
Owned by Mars, Incorporated Kibble / retail
0 recalls
high
Mars Petcare brand launched in 2017, sold in mass and pet-specialty retail as grain-free, high-protein dry and canned food. The range is adult-only: the brand's FAQ states there is no puppy formula and that all recipes are formulated for adult maintenance, with no senior or breed-size formulas. Guaranteed analysis, calorie content and ingredients appear on product pages only as low-resolution label images, not text.
Crave is owned by Mars, Incorporated (Mars Petcare). Of the 3 foods we hold, 3 publish a nutrient analysis, 3 a calorie statement, 3 an ingredient list and 2 a nutritional-completeness statement. 2 of those are AAFCO statements. Those counts are what the transparency mark above records — how we read a label.
Recall history
No recalls on record
Verified against FDA Animal & Veterinary Recalls & Withdrawals database and fda.gov recall search; AVMA pet food recall list; Dog Food Advisor recall archive. No Crave entry since the 2017 launch., as of July 2026. A clean record is history, not a guarantee: manufacturing risk is never zero, and a brand can also be hit by a co-manufacturer's problem it did not cause. 9 of the 25 brands here are in the same position — the full tracker.
Crave foods in the database
Protein is converted to a dry-matter basis so these rows compare to any other format on the site. The bar under each calorie figure spans the full 178-food range, with the tick at the median, so a bar here means what the same bar means anywhere else.
| Food | Form | Protein DM | kcal / kg |
|---|---|---|---|
| Beef Recipe High Protein Grain-Free Dry Dog Food | Dry kibble | 37.8% | 3770 |
| Chicken Paté High Protein Grain-Free Wet Dog Food | Wet / canned | 54.5% | 1045 |
| Chicken Recipe High Protein Grain-Free Dry Dog Food | Dry kibble | 37.8% | 3795 |
cravepetfoods.com is the manufacturer's own site and the source everything above was captured from on . Manufacturers reformulate without announcing it, so the bag in your hand outranks this page.
Comparisons featuring Crave
No head-to-head comparison featuring Crave yet — which is a gap in our coverage, not a verdict on the brand. The 6 we have published are here, each with the date it was checked.
Brands with a similar profile
Same format, then the nearest label transparency and the nearest number of foods. It is a routing rule, not a recommendation.
Kibble / retail · 6 foods
Cesar
Mars, Incorporated (Mars Petcare). 1 recall on record.
Kibble / retail · 6 foods
Royal Canin
Mars, Incorporated. 2 recalls on record.
Source cravepetfoods.com ↗ Captured 2026-07-25 Methodology