BowlGrade Search foods

Brand № 14 / 31 · Kibble / retail · Captured 2026-07-25

Nulo

Owned by Funds advised by Apax Partners LLP (private equity), majority owner Kibble / retail 0 recalls high

Austin, Texas independent brand selling high-protein, low-glycemic dry, wet and freeze-dried dog food through pet-specialty retail. Its product pages publish the guaranteed analysis, calorie content, full ingredient list and a verbatim AAFCO adequacy statement as selectable page text.

Nulo is owned by Funds advised by Apax Partners LLP (private equity), majority owner . Of the 6 foods we hold, 6 publish a nutrient analysis, 6 a calorie statement, 6 an ingredient list and 6 a nutritional-completeness statement. 6 of those are AAFCO statements. Those counts are what the transparency mark above records — how we read a label.

Recall history

No recalls on record

Verified against No recall, withdrawal or safety alert for any Nulo product was found in any source checked on 2026-07-26. Nulo was established in 2010 (per Apax's own announcement), so the window that must be cover, as of July 2026. A clean record is history, not a guarantee: manufacturing risk is never zero, and a brand can also be hit by a co-manufacturer's problem it did not cause. 11 of the 31 brands here are in the same position — the full tracker.

Nulo foods in the database

Protein is converted to a dry-matter basis so these rows compare to any other format on the site. The bar under each calorie figure spans the full 203-food range, with the tick at the median, so a bar here means what the same bar means anywhere else.

Dry-matter values computed from each label's published analysis. Hatched cells are values Nulo does not publish. Scroll horizontally to see all 4 columns.
Food Form Protein DM kcal / kg
Chicken & Sweet Potato Recipe Wet / canned 64.7% 875
Large Breed Turkey & Peas Recipe Dry kibble 35.6% 3523
Puppy Turkey & Sweet Potato Recipe Dry kibble 36.7% 3559
Salmon & Peas Recipe Dry kibble 33.3% 3475
Senior Trout & Sweet Potato Recipe Dry kibble 33.3% 3257
Turkey & Sweet Potato Recipe Dry kibble 36.7% 3614

nulo.com is the manufacturer's own site and the source everything above was captured from on . Manufacturers reformulate without announcing it, so the bag in your hand outranks this page.

Comparisons featuring Nulo

No head-to-head comparison featuring Nulo yet — which is a gap in our coverage, not a verdict on the brand. The 6 we have published are here, each with the date it was checked.

Brands with a similar profile

Same format, then the nearest label transparency and the nearest number of foods. It is a routing rule, not a recommendation.

Kibble / retail · 6 foods

Cesar

Mars, Incorporated (Mars Petcare). 1 recall on record.

Kibble / retail · 6 foods

Royal Canin

Mars, Incorporated. 2 recalls on record.

Kibble / retail · 6 foods

Victor

Mid America Pet Food, LLC. 3 recalls on record.

Source nulo.com ↗ Captured 2026-07-25 Methodology