Purina Pro Plan · 1,187 kcal/kg
Puppy Chicken & Rice Entrée Classic
45.5% protein on a dry-matter basis.
Part of the Beneful IncrediBites line. On a dry-matter basis this recipe is 45.8% protein and 10.4% fat. Its adequacy statement says the recipe is formulated to meet an AAFCO nutrient profile.
Composition as sold · 0–100% of the food by weight
| Nutrient | As fed (label) | Dry matter | g / 1,000 kcal |
|---|---|---|---|
| Crude protein (guaranteed min) | 11% | 45.8% | — |
| Crude fat (guaranteed min) | 2.5% | 10.4% | — |
| Crude fibre (guaranteed max) | 1.5% | 6.3% | — |
| Moisture (guaranteed max) | 76% | — | — |
| Carbohydrate (estimated) | ~6.5% | ~27.1% | — |
Ingredients are listed by weight before cooking, so the first few describe most of what the recipe is made of — and nothing about the quality of any of them.
Beef broth · beef · wheat gluten · liver · meat by-products · tomatoes · carrots · wild rice
First 8 of the published list, in the manufacturer's order. The full list is on Beneful's product page ↗ .
“Beneful incrediBITES With Real Beef, Tomatoes, Carrots & Wild Rice is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance of adult dogs.”
Quoted verbatim from Beneful's published label data, and not scored.
The two wordings are different claims. Formulated to meet means the recipe was matched to an AAFCO nutrient profile on paper. Animal feeding tests using AAFCO procedures substantiate means the finished food was fed to dogs under a defined protocol — a minimum of eight dogs over twenty-six weeks. Both are legal standards of adequacy; only one involved dogs, and neither is a statement about ingredient quality. We quote whichever appears verbatim, and weight it in the score above: 20 points for a feeding trial, 12 for a formulation claim.
The feeding calculator works from a published calorie density, which Beneful does not state for this recipe — you will need the figure from the pack. The cost tool converts whatever you actually pay into a cost per 1,000 kcal, which is the only way to compare a subscription box against a bag.
Same format, nearest protein on a dry-matter basis. One food per brand, and this recipe's own brand is held back so the comparison actually crosses a brand line.
Purina Pro Plan · 1,187 kcal/kg
45.5% protein on a dry-matter basis.
Cesar · 943 kcal/kg
44.4% protein on a dry-matter basis.
Iams · 760 kcal/kg
44.4% protein on a dry-matter basis.
Nutro · 986 kcal/kg
44.4% protein on a dry-matter basis.
Dry kibble · 3,688 kcal/kg
31.8% protein on a dry-matter basis.
Dry kibble · 3,230 kcal/kg
28.4% protein on a dry-matter basis.
Dry kibble · 3,631 kcal/kg
26.1% protein on a dry-matter basis.
Dry kibble · 3,565 kcal/kg
26.1% protein on a dry-matter basis.
Wet / canned · 967 kcal/kg
45.5% protein on a dry-matter basis.
Wet / canned · 936 kcal/kg
50% protein on a dry-matter basis.
Beneful: owner, recall record and every food we track
Everything above, as one square you can save or send. It is generated from this page's own figures, so it cannot drift from them, and it is ours to publish — no manufacturer supplied it and none can withdraw it.
Manufacturers reformulate without announcing it, and a website can lag a bag by months. The panel on the pack in your hand outranks this page; where the two disagree, the pack is right and we want to know.
Source purina.com ↗ Captured 2026-07-25 Methodology